November 30, 2014





 San Martin 1
San Martin 2 San Martin 3

The Hotel San Martin, a family business, has put a meticulously restored and fortified medieval Šmartno at the centre of the new congress offer of the Gorica Hills.
With nineteen rooms and the adjacent Marica it has become a popular starting point for the incentive exploring of the Brda area, where little pearls are dotted all over the hillsides. The heart and soul of the hotel is the owner Vesna, who with tireless Brda energy is running the hotel and doing everything required to ensure the guests’ satisfaction. For their incentive meetings the establishment has already found several Slovenian companies who appreciate their kindness, diversity of offer and hotel intimacy. The hotel is also soon to get a pool, making it even more attractive.


Although Brda can appear to be a remote region, with the new facilities popping up it is becoming a starting point for discovering Posočje, the Gorizia region, Karst and Veneto. The nearby airports of Trieste and Venice make flight availability here much better than the Slovenian average. In the shadow of Nova Gorica’s gaming boom, a sustainable tourism product is slowly and steadily taking shape, which is unequalled in all of Slovenia. As Brda is mainly a destination accessible by car, the free of charge parking in front of the hotel is also very welcome.


COLD APPETIZER – Architecture and Aesthetics
At first glance the hotel is unique and has been created for aesthetes and lovers of minimalistic design. The intertwining of architectural minimalism with the drama of the Gorica Hills (Goriška Brda) also fits nicely into the medieval panorama of Šmartno. Once a school building, it has today become a modern and nice boutique hotel.


WARM APPETIZER – Staff and Food
The staff attitude is as befits a family hotel, with the owners creating a pleasant atmosphere and it the hotel seemingly reflecting the unique spirit of Brda, colourful and full of life all year round. The ambitions of the hotel are reflected by its ambitious cuisine, the young chef working hard to follow creative cooking trends and the hotel’s extensive wine cellar guaranteeing unlimited wine pleasures. The hotel’s cuisine also follows the principles of green tourism and the majority of the dishes are local.
All in all, everything is in its rightful place and with the addition of an exceptional friendliness and hospitality of the owners.


MAIN COURSE – Congress hotel offer
The hotel rooms are complete and fashionable, the very well equipped bathroom really standing out. Above everything else the price is more than solid and represents significant added value.
In the hotel there is a fully technically equipped smaller conference room available that holds up to 40 participants. In putting together events the owners will be of great help, both in terms of cuisine and helping with any logistical complications.


DESSERT – Additional offer
Electric bikes and scooters are a nice – and green – innovation that will help you overcome the otherwise challenging Brda hills, with some ‘chunkier’ congress guests having tested the hilly inclines and conquered with the help of electricity! The bike and hiking trails are well marked and the orientation doesn’t pose any major problems. There are nine marked trails and in all of the hotels, tourist farms and TIC logically organised maps are available.

The web site should be available in several languages.

Brda wine-making with some of the best Slovenian winemakers and amazing views of the Julian and Carnic Alps highlighting the fullness of the southern wines and the freshness of the northern.


A modern and pretty special boutique hotel that is hard to miss.
The terrace with its amazing views grabs most of the attention and with the exceptional attitude of the staff, who excel at every turn, the hotel is very impressive overall.

San Martin 4


About Gorazd Čad

Gorazd Čad is a veteran convention tourism addict. Founder and owner of the marketing and congress agency TOLERANCA MARKETING, he has numerous years of experience in the planning, preparation and execution of major international trade shows and fairs. Having started his career in Cankarjev dom, where he project-led on fairs such as Infos, Kapital, Bits & Fun, Slovenian Wine Festival and many others, work in his private capacity has given him a long and multi-faceted experience of developing B2B trade shows, the most noteworthy of these being Conventa, Space, Natour and Hot-Rest. B2B selling solutions sit at the heart of the action of his work and are the key specialisation with proven added value and measurable results.

View all posts by Gorazd Čad


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